“Volver a tus momentos” is a campaign launched by D.O. Utiel-Requena in the form of a contest through social networks. The objective of this project was to capture in a graphic piece those unforgettable moments that were lived around wine before the confinement caused by the pandemic.
For this project I worked on the concept of the toast, a ritual closely associated with wine and which represents a very pleasant moment such as a meeting with friends, a family celebration, etc. I wanted to appeal to that feeling of enjoyment when you are in the company of loved ones and that was missed so much during that time of year.
The idea was to tell the origin of the wine through a small video, represented with an iconic illustration of a bunch of grapes, and connect it with the final moment of the toast. For this, the unfolded vegetable paper includes another illustration with the empty glasses, which when placed on top, blends perfectly with the illustration below and forms the total graphic piece. All this, added to the phrase that appears, helps to better understand the positive message that the campaign wants to communicate.
This project was chosen as one of the finalists of the contest for the #VolverATusMomentos campaign.